our WHY

  • Because of our lifelong love for the natural world and a pursuit to preserve it.

  • Because when we had the opportunity to go to “paradise,” Hawaii, my husband and I were picking up plastic “beach glass” off its stunning beaches.

  • Because we never want to see another video of an awesome sea turtle having a plastic straw extracted from her nose.

  • Because 100 million marine animals die each year from plastic waste. 

  • Because the largest trash site on the planet is the Great Pacific Garbage Patch.

  • Because the birth of our two children has sparked an urgency that we must change our relationship with plastic now.

OUR GOALS

  • To be a source of refillable, reusable, sustainable household products.

  • To be a facilitator of conversation, creation and innovation in our community on ways to reduce our plastic footprint and our general waste. 

  • To support individual initiatives and organizations, locally and globally, in a joint effort towards these goals.

  • To create space to share thoughts, ideas, successes and challenges. 

  • To find opportunities to make a difference for ourselves, our children and our community.